Prosecco Bottega confirms 2nd place in the IWSR ranking10 September 2020 IWSR Magazine has published the IWSR 2019 ranking, on the basis of which Bottega Gold Prosecco Doc confirmed itself for the third consecutive year in second place, after a well-known Champagne house, in the global Duty Free and Travel Retail market, for the Champagne and sparkling wines category. Apart from Champagne, Prosecco Bottega is therefore the number one sparkling wine in the world in this market, while another Bottega sparkling wine, “Il Vino dell’Amore Petalo Moscato”, placed eighth in the overall ranking.
The Duty Free and Travel Retail market is an important channel. In addition to its economic significance, it is an incredible driver for increasing a brand’s reputation, enhancing its image and increasing its price positioning.
The data for the year 2019 also confirm the performance of Prosecco Bottega in this market. The result is due to the quality of the wine, the expression of continuous research and constant monitoring of the entire production process, from the vineyard to the bottle. The privileged position of the vineyards, the harvest with manual harvesting of the grapes, the passion of the winemakers at every stage of the processing are the added values that give substance to the product.
Specifically, consumers recognize Bottega Gold’s superior quality compared to most Champagne and the Treviso-based company’s concrete commitment to sustainability, which is constantly pursued with important investments in environmental protection and absolute genuineness of products.
In the range of the Treviso winery, Bottega Gold Prosecco Doc, characterized by the iconic golden bottle, is immediately recognizable and appreciated for its elegance and personality.